KEMPER FINANCIAL KEMPER EXECUTIVE COUNCIL "Hidden Treasures" Program The Kemper Executive Council provides programs and incentives for top-performing Kemper brokers. The "Hidden Treasures" Program was developed as a sales tool to help brokers re-prospect clients already on their books by reopening existing sales channels. In meeting the creative challenge of the assignment, they created a distinctive, highly-targeted direct mail campaign and multi-tiered sales promotion/incentive program. Result: Over $5 million in premiums booked within one year.
- Marketing Director
FOUR SEASONS PUNTA MITA "Everything we do must reflect the image of our high-end resort properties. Blue Dimension matched our demanding standards when they put together a complete direct response marketing program to get qualified prospects to visit our property." In association with the Four Seasons, Punta Mita, one of Mexico’s largest resort and real estate developers, wished to introduce their new exclusive residential luxury villas to prospective buyers. Select persons were offered a complimentary VIP rate to visit the enchanting resort and appraise the pristine vacation home sites. We used an integrated approach that combined personalized dimensional mail with enclosed premium leather luggage tags, highly targeted database management, Personalized URL website, and live person telemarketing follow up. The Result: The promotion yielded overwhelming response.
- Marketing Director
MCDONALD'S CORPORATION McDonald's Corporation needed help to promote its new customer response and recovery system to employees. The 800 number systems provides a convenient forum for customers to ask questions or voice impressions about their dining experience. Employee involvement was crucial. In implementing the program, they developed the comprehensive Customer Response and Recovery System program-which is now an essential component of the employee training program. Result: McDonald's estimates that the 800-number system has helped recover dissatisfied clients while significantly advancing efforts to enhance customer satisfaction.
- Communications Manager
QTE SYSTEMS, L.L.C. QTE Systems, L.L.C., a startup software enterprise specializing in providing user-friendly management tools for the healthcare industry, commissioned the agency to create a strategic brand and marketing program. Leveraging the image and resources of its established parent company, they defined QTE's brand and developed and produced the firm's identity program and integrated marketing campaign. Result: QTE exceeded first year goals in both number of new accounts generated and sales volume.
STARTING POINT We entered the internet space in a partnership to form Starting Point, a web portal and directory. Deborah Ritchey joined us as an equity Managing Partner and CMO, she defined the company strategy, created and implemented the marketing plan, and garnered significant revenue opportunities for the company. At that time, Starting Point became second only to Yahoo! Starting Point was one of the few profitable internet companies. Later, Ms. Ritchey sold her interest to YesMail.com as part of a roll-up strategy to go public. The company was then sold to CMGI.
- Co-Founder, Managing Partner
COOLEMAIL, a leading provider of Email By Phone and Unified Messaging, needed to build a strong brand and a marketing strategy after an infusion of venture capital funds that required the the corporate and consumer market repositioning of their core product, Email By Phone. After the agency performed competitor research and analysis and defined the brand strategy and marketing plan, they created the CoolEmail brand identity, website, and integrated marketing campaign launch. To increase CoolEmail distribution channels, they developed Affiliate, Co-brand, and Private Label Partner Programs targeting the ISP, telecom and major website markets.
- Co Founder, CMO
PC QUOTE, a leading provider of real-time/delayed stock quotes and financial market data to professional traders, needed to build awareness among the ad agencies for online advertising to support its new Web subscription service. The agency created an integrated media campaingn and promotional program for PC Quote to capture ad dollars in the competitive digital world of advertising. "They provided us with invaluable insight to build market awareness for our Charter Advertising Program." The Result: As of this writing, PC Quote banner advertising space is 100% sold.
- Director of Marketing
CBOE The Chicago Board Options Exchange, implemented a two-pronged approach promoting CBOE’s website. The agency assignment: build awareness, drive traffic. Targeting a highly defined niche audience, the agency developed a comprehensive digital media plan and created banner ads for a high-impact online campaign. They played a pivotal role in successfully launching the newly designed website offerings and increased penetration through site submissions, online directories, search engines and financial news sites. The Result: CBOE attracted over 38,000 qualified users during the initial campaign launch.
- Internet Marketing
CINN The Chicago Institute of Neurosurgery and Neuroresearch is a medical facility dedicated to pioneering research and the development of both surgical and non-surgical procedures for patients with brain or back disorder tumors. Market perception, however, was solely that of a surgical center. They defined a brand strategy, positioning and identity for CINN, incorporating its various subsidiary centers, and building on its Columbus Hospital affiliation. Result: Post testing established that CINN is currently perceived among its target audience as an advanced, full-service neurological center.
- Director of Business Development
CITIBANK “They gave us an innovative lead generation program that literally opened a new channel of direct marketing for us” Citibank wanted to create a cost-effective direct marketing program to generate qualified leads for Citibank Home Equity Loans in the Chicago area. They recommended an innovative use of online media as a solution - and created an interactive,highly-targeted program using an online to offline Direct Mail Program to implement the project. Result: Literally, opened up a new channel of direct marketing for us.
- Retail Marketing Manager
FIRST CHICAGO "They surpassed our expectations, providing us with an award-winning campaign and an ongoing communications program which inspires both confidence and commitment on our part. I'd gladly recommend them to anyone seeking professional marketing and creative services." Bank-At-Work is the direct deposit program offered through employers to their employees in the Chicago area. As one of the Bank's outside communications service firms, they worked closely in all phases of the division's marketing communications efforts, including the IRA campaign. The Result: The Bank-At-Work IRA campaign was the most successful in the division's history. New deposits doubled.
- Vice President
BMW wanted to personally invite our most valued customers to a private event at the 103rd US Open Golf Event with something that expressed our thanks to them for a great relationship. We turned to our agency to create a personalized dimensional package in every dimension - from the outer package to the invitation and gift premium. Eah package appears to be sent from their sales person. Customers were so impressed they called the sales people and thanked them even if they were not able to attend.
- Regional Sales & Marketing Manag