Relationship Brand Marketing
We now live in a Relationship Economy. Chances are others offer products or services similar to yours. All other things being equal the one thing that constantly distinguishes you is the quality of your relationships. In our digital age it's imperative to build valuable relationships and grow by word of mouth referrals.
Commemorate in a tangible way important events, dates, milestones and more. Give something meaningful to remind them of their importance to you. Or simply say “thank you” in unexpected ways. Use these “touch points” strategically and consistently. Watch your relationships turn into loyal clients, employees, and ambassadors who help you exponentially grow your business and referrals in today's relationship economy.
Don't get burdened with the details.
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